How a local construction material company embraced an expansion strategy to make it the biggest manufacturer in Africa | Fin24

A South African construction materials company with a long history in South Africa grew to become one of the most efficient and competitive businesses in its industry - and expanded its product line to cover much of the market.

"One of the first steps they took to achieve rapid business growth was to convert its operation to a Pty Ltd," says Herman de Kock, Executive Head: Sales & Service Planning & Management at Nedbank Commercial Banking."This allowed them to obtain a strategic BEE partner, crucial to the company's expansion plans."

Central to the construction company's expansion was access to a dedicated Nedbank team who kickstarted the processes needed to execute their strategy. By implementing this strategy, getting access to finance and business banking solutions, and staying true to the company's original commitment to producing quality products, they maintained a year-on-year growth rate of above 50%, exceeded their expansion objectives and is now the largest supplier of its products in Africa.

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