Lauren Sherman ofspoke with designer Marc Jacobs, CEO Eric Marechalle and LVMH Fashion Group boss Sidney Toledano about the resurgence of the Marc Jacobs brand.
In 2017, it was struggling; Marechalle cut costs and scaled back the runway collection, in addition to incorporating more accessible pricing and new elements, such as the wildly popular Gen-Z brand Heaven. Citing the success of contemporary-priced brands like Ganni and Tibi, Sherman emphasized the importance of the Heaven launch and how the idea of "accessible luxury" has helped Marc Jacobs get back on track.
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