Kanye West said he’s terminating his rocky two-year-old partnership with the Gap because of “substantial noncompliance.” His lawyer Nicholas Gravante said in a statement Thursday that West was left with “no choice but to terminate their collaboration” because he alleges the retailer breached their partnership by not opening branded Yeezy stores and distributing his apparel as originally planned, among other issues.
West also said that Gap was required to sell 40% of Yeezy Gap products in its retail stores, which hasn’t materialized, according to The Wall Street Journal. The relationship soured in recent months. West, also known as Ye, criticized Gap for not listening to him. “You have to really give me the position to be Ye and let me do what I’m thinking, or I have to do the thinking somewhere else,” he said in a now-deleted post on Instagram, the Journal reported.
So sorry this relationship didn’t work .
Do people still care about this dude outside of whether or not he gets some psychological evaluations?
The gap is Thrilled
And people wonder why shit is getting more expensive...all those endorsements need to get paid somehow, and who better than the suckers who are willing to overpay for clothing and footwear?
I bet it’s more like substantial nonsales.
Uhhhhh i think it’s more because nobody bought the shit and it will probably end up in the discount aisle.
Gap will be relieved...
This dude has issues.
Translation…GAP wouldn’t put up with his bullshit anymore
I’m sure he’ll survive and nobody cares