Why Arizona Cardinals rank low among NFL’s most valuable franchises - Phoenix Business Journal

By Derrian Carter – Cronkite Newsmirrored the roller coaster of an offseason the franchise endured.

Yet the Cardinals dropped to No. 30 from No. 27 on the NFL team value list despite Arizona having eight Fortune 500 companies, including Freeport-McMoRan, Avnet and Carvana. In addition, the team improved each season since drafting Murray in 2019, while Phoenix, the fifth-largest city in the United States, is ranked 11th in overall television markets.

“The way the Cardinals are situated with their lease, they don’t have much of an opportunity to in terms of non-NFL events, ticket pricing and demand for premium seating,” Forbes writer Mike Ozanian said. “They are positioned in the bottom quartile of the NFL, so that’s why we value them where we do.”

“Even going back to the 90s, has always been considered a football town,” Merkow said. “Now, the market loves winning, and every one of these franchises have experienced significant swings and attention by the fans because of winning, but it is a football town.” “Being in the media and being on something like , while it’s probably annoying for the players and coaches, can be a big boost to a brand if they’re presented properly, and more people understand the team and become more attracted to the athletes and their backstories,” said Patrick Walsh, an associate professor of sport management at Syracuse University.

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