Twelve automation tips that can make your business more money

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Business leaders answer the question: What’s one way you have used automation to make your business more money?

When we run email promotions, our order forms automatically redirect customers to different upsell offers based on their previous purchases. For example, different segments of our e-mail database will see an offer for product X and other segments will see an offer for product Y, depending on whether or not they have purchased the product yet.”We offer print services and have software that will automate the entire ordering process.

Our sites functionality is largely based upon the social aspects of sharing links online. To improve our user retention and return rate, we implemented automatic transcriptional emails that alert users anytime someone follows them, likes their content, or leave them a comment. We have seen an increase in traffic and ad impressions since its implementation.

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