Terrence Seamon, a career coach and leadership development consultant, advises job seekers to use the “SMART” strategy—be strategic, memorable, active, relating, and tweak the résumé before you hit submit.
You want to be “memorable" by finding ways to stand out in a crowded market. Don’t worry about fancy fonts on the résumé. Instead, ensure that the document clearly aligns with the requisite requirements of the job description. In addition to a core résumé, tailor it for each submittal to match the specific job advertisement requirements.
Most companies use applicant tracking systems, due to the large daily volume of résumés. Use relevant keywords applicable to the position and industry to improve your chances of gaining attention.. Avoid applying to five or more jobs at the same company, as they’ll feel you’re just shot-gunning your résumé out of desperation and don’t really care about the company or any of the jobs you applied for.