The first is load-shedding. With South Africans plagued by power cuts – which are set to continue for several years – companies need to be smarter about how they reach their target audience.
Advertising campaigns which target smartphone users is an excellent solution to this challenge, as smartphones are often the only device powered on and able to connect to the internet during long periods of load-shedding. The second reason is a global shift to more people using a smartphone as their primary device to consume media.
To quote Professor Daniel Miller, commenting on a study by UCL on mobile device usage: “The smartphone is no longer just a device that we use, it’s become the place where we live.”BusinessTech makes it easy to reach your target audience through mobile advertising campaigns.Sponsored Articles with Social Media PromotionsThese options can be targeted to smartphone users 24/7, allowing your company to reach its target market regardless of the load-shedding schedule.
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