Shares were little changed on the news and have advanced over 40% this year.The 27-nation EU has spearheaded a global effort to regulate Big Tech companies by implementing standards around artificial intelligence, after previously relying on large fines, including three antitrust penalties for Google worth billions of euros .
Meanwhile, Google said it disagreed with the finding and "will respond accordingly." The company can make its case before the commission issues its final decision.Dan Taylor, Google’s VP of global ads, said the company’s ad technology tools help websites and apps fund their content while enabling businesses of all sizes to effectively reach new customers.
"Google remains committed to creating value for our publisher and advertiser partners in this highly competitive sector," he added.The commission's decision comes after an initial investigation began in June 2021. European Commission Vice President Margrethe Vestager said Google is dominant on both sides of the ad-selling market but abused the position by favoring its own ad exchange, reinforcing its ability to charge a high fee for its services."Google is representing the interests of both buyers and sellers. And at the same time, Google is setting the rules on how demand and supply should meet," she continued at a news conference.
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EU regulators order Google to break up digital ad business over competition concernsEuropean Union antitrust regulators are taking aim at Google’s lucrative digital advertising business, ordering the tech giant to sell off some of its ad business to address competition concerns. The European Commission said Wednesday that its preliminary view after an investigation is that “only the mandatory divestment by Google of part of its services” would satisfy the concerns. The European Union has led the global movement to crack down on Big Tech companies but rather than splitting up businesses it has previously issued blockbuster fines. That includes three antitrust penalties for Google worth more than 8 billion euros, now $8.6 billion.
منبع: AP - 🏆 728. / 51 ادامه مطلب »
EU suggests breaking up Google’s ad business in preliminary antitrust rulingThe European Commission targets Google’s core business.
منبع: verge - 🏆 94. / 67 ادامه مطلب »
EU could breakup Google’s ad business over antitrust violations | EngadgetEurope has accused Google of 'abusive practices in online advertising technology' that could lead to its ad business being split up..
منبع: engadget - 🏆 276. / 63 ادامه مطلب »
EU Mounts New Antitrust Assault to Break Up Google's Ad BusinessEU regulators charged Google with running an online advertising monopoly Wednesday, and they say it's time to break Google up. The case joins two other government antitrust lawsuits in the US. Win or loose, it could mean disaster for Google's long term plans.
منبع: Gizmodo - 🏆 556. / 51 ادامه مطلب »
Europe seeks break-up of Google ad business, adding to antitrust woesEuropean Union regulators have issued a preliminary finding that Google must sell off some of its lucrative digital advertising business, part of a sweeping antitrust complaint targeting one of the search giant’s most important revenue drivers.
منبع: washingtonpost - 🏆 95. / 72 ادامه مطلب »