Doug Burgum: $20 gift card giveaway is Business 101

Republican presidential candidate North Dakota Gov. Doug Burgum speaks at the Republican Party of Iowa's 2023 Lincoln Dinner in Des Moines, Iowa, on July 28, 2023. | Charlie Neibergall/AP PhotoSpending $20 to get $1 may not be the typical tactic that campaigns use to attract new donors.

“If you’re starting an online retail company today, if you’re a young person, the first thing you do when you’re going online is you offer a promotional thing. And of course, we did this,” the long-shot GOP presidential candidate said during an interview on “Fox News Sunday.”and small donors alike — ultimately helping him secure the 40,000 unique donors he needed to meet the one of RNC’s requirements to participate in the first Republican primary debate in August.

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Barbie is a hit and all kinds of business are hopping on the bandwagon | CNN BusinessFor marketers, Barbie has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when even seemingly benign marketing campaigns can be controversial.
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