When visiting Skittles.com, the top of the page has a clickable option titled, "SKITTLES Pride," and when clicked, the animation says, "There’s a story in every rainbow."
"We’ve given up our rainbow so that the LGBTQ+ community can share theirs," the company says. "This Pride Month, we’re amplifying stories within the LGBTQ+ community for all to discover. We begin by showcasing the designs of five talented artists on our SKITTLES Pride Packs, each with their own story to tell.
But the packaging raising the biggest concern has a few kids on skateboards riding on a halfpipe with the phrases "skate & live," "joy is resistance," and "black trans lives matter" written on it."@Skittles is trying to turn your kids into BLM & LGBTQ+ activists," one online user wrote on X, formerly Twitter, on Libs of TikTok. "Their packaging also features a drag queen.
X user @RWMaloneMD posted, "Read that label carefully - ‘Black Trans lives Matter’ is the middle of a cartoon playground full of kids on the package. This is marketing aimed at children. Skittles are produced and marketed by the Wrigley Company, a division of Mars, In. It isn’t ‘just’ the brand that is at fault, it is the company. That would be Mars."While many protested the campaign, others were not as concerned.