Apple could double down on China market, Wedbush says, as iPhone sales drop

Apple CEO Tim Cook was recently in China where he met Minister Wang Wentao and opened the company's newest flagship store in Shanghai last week.

Apple is operating in a tough environment in its key market, China, as it faces stiff competition from local Chinese smartphone makers and declining iPhone sales. Apple needs to overcome its China challenges including a tough macro environment and competition from Huawei before the iPhone 16 release and "it all starts with reaffirming Apple's presence in China," Wedbush said.

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