SIR: Nigeria’s consumer landscape is undergoing a significant transformation, and the snacking sector is at the forefront of this change. Beyond its vibrant culture and breathtaking landscapes, Nigeria boasts a rapidly growing snack market fuelled by urbanisation, rising disposable incomes, and evolving consumer preferences. The Nigerian snack food industry, valued at $883 million in 2021, is projected to reach $1.5 billion by 2024, reflecting an estimated annual growth rate of 20 per cent.
As these snacks continue to evolve and inspire, they serve as a testament to the vibrant tapestry of Africa’s and Nigeria’s sweet and culinary heritage, inviting food enthusiasts to savour the rich and diverse world of indigenous snacks.Today’s Nigerian snacking scene thrives on a unique blend of tradition and contemporary trends.
Understanding the Snacking Ecosystem: Key considerations street hawkers and vendors: Street food holds a special place in the sweet landscape of any country, serving as a window into its cultural soul and gastronomic traditions. In Nigeria, street food is more than just a convenient option; it’s a way of life and an integral part of the country’s culinary heritage.
Millennials on the move: Millennials are key demographic shaping snacking trends in Nigeria. Time constraints and busy lifestyles have led them to adopt snacking as a meal replacement, demanding convenient options that are both filling and flavourful. Available sachetised snacks, sold in traffic spots with extended shelf life, are gaining traction.