The company held its Investor Day on Tuesday in New York City during which the company gave an update on the business, including announcing a new name as part of its rebrand.
The Campbell Soup Company, which started 155 years ago, has decided to drop the word “Soup” from its corporate name, rebranding as The Campbell’s Company.“This subtle yet important change retains the company’s iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio,” Clouse said.
The name change still needs to be approved by shareholders at the company’s annual meeting in November. “With the top team, the best portfolio of brands, a track record of strong execution and performance, and a commitment to building on our legacy of trust and impact, we have never been more prepared to deliver top-tier performance and to be the most dependable and most capable company in food,” Clouse said.
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Campbell Soup dropping 'soup' in name to become 'The Campbell's Company'Campbell Soup is dropping 'soup' from its name to become 'The Campbell's Company,' a pivot symbolizing the company's shift to other packaged food such as Goldfish snacks.
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The Campbell Soup Company Is Changing Its Name After a CenturyWashington, D.C. native Joseph Lamour is a lover of food: its past, its present and the science behind it. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does.
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Campbell wants to dump ‘soup’ from its name as sauce and snack business grows'We will always love soup,' said president and CEO Mark Clouse, 'but today, we’re so much more than soup.”
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