Campbell Soup Company planning to drop 'soup' from its name

Chicken noodle, tomato and cream of mushroom aren't going anywhere, but Campbell Soup Company plans to drop soup from its name, changing it to The Campbell's Company. 'This subtle yet important change retains the company's iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company's portfolio,' Campbell's President and CEO Mark Clouse said. The new name isn't final yet.

According to a 2023 National Library of Medicine publication, more than 90% of U.S. adults report eating one or more snacks on any given day. Around 46% of Americans eat three or more snacks each day, according to consumer behavior data analytics firm Circana.

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Campbell Soup dropping 'soup' in name to become 'The Campbell's Company'Campbell Soup is dropping 'soup' from its name to become 'The Campbell's Company,' a pivot symbolizing the company's shift to other packaged food such as Goldfish snacks.
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The Campbell Soup Company is changing its name after more than 100 yearsAs we approach soup season, the Campbell Soup Company is dropping the soup.
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Campbell Soup Company is changing its name after 155 yearsCampbell's Soup Company will now be known as The Campbell's Company.
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The Campbell Soup Company Is Changing Its Name After a CenturyWashington, D.C. native Joseph Lamour is a lover of food: its past, its present and the science behind it. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does.
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