BUSINESS INSIGHTS: What’s the difference between a Wordmark and a Logo?

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A wordmark, also known as a logotype, is a typographic representation of a brand’s name. It relies on typography, using unique fonts, colours, and spacing to create a memorable impression, without incorporating any symbols or icons.

Wordmarks are inherently simple because they focus solely on the brand name using stylised typography. This simplicity can be a significant advantage in a world where consumers are bombarded with visual stimuli. A clean and clear wordmark ensures that your brand name is easily recognisable and memorable.By using a wordmark, the emphasis is placed directly on your brand name, makng it the central element of your identity..

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