At age 6, Zoe Oli asked her mom a question: "Why isn't my hair straight and pretty like my classmates'? I don't like my hair."
"At first, my mom did not take me seriously. She kind of brushed me off," Zoe says. "And I kept on asking her, 'Mommy, when are we going to start my business?' After begging her for a couple of months, she realized that I was really serious about it." The brand now includes books, puzzles, journals and natural hair care products. In 2022, Zoe's company brought in a low six-figures in revenue, according to documents reviewed by CNBC Make It. Evana declined to share 2023 revenue.
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