Virgil Abloh's brand @off____white has been hit with an infringement suit by a creative agency of the same name. OffWhite Co. claims the branding of veers too close to its own, muddying even its hashtag game. The suit raises some increasingly common trademark issues arising from social media marketing, though it doesn’t quite involve direct fashion industry competitors.
Kim Kardashian is changing the name of her shapewear brand after backlash. Kardashian was criticized for cultural appropriation over the name of her shapewear brand, Kimono. Tap the link in bio for more. Report: @laylailchi . . . . #wwdfashion #kimkardashian
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