Amazon's new ad measurement tool, Comcast Ventures pitches for DTC brands, and The 3% Movement targets tech companies

Hello! Welcome to the Advertising and Media Insider newsletter, where we round up the most interesting stories we've covered this week, ICYMI. I'm Lauren Johnson, a senior advertising reporter, filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Got a tip or feedback? Email me at LJohnson@businessinsider.com. First, I looked at Amazon's new attribution tool that it quietly began rolling out to more sellers recently.

Hello! Welcome to the Advertising and Media Insider newsletter, where we round up the most interesting stories we've covered this week, ICYMI. I'm Lauren Johnson, a senior advertising reporter, filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Got a tip or feedback? Email me at LJohnson@businessinsider.com. First, I looked at Amazon's new attribution tool that it quietly began rolling out to more sellers recently.

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Netflix, Amazon Movies Barred From Toronto International Film Fest's Industry Screening Venue'We asked that our screens feature titles from studios who understand and appreciate the importance of the theatrical release model,' says a Cineplex spokesperson Absolutely rubbish. If they made a print to be shown in a theater, isn't that showing a measure of respect for the theatrical model? I’m sure consumers will amend their consumption habits to reflect the value and importance of the theatrical release model.
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