That's giving the role greater visibility with the CEO and the board of directors, creating a new pathway for CTOs to earn the top spot. But to make the jump, the leaders need to extend that visibility outward as well, according to Rob Eleveld, CEO of identity verification firm Ekata.
Clients like Under Armour and Alaska Airlines rely on the company to verify the identity of individuals that are using third-party payment transaction services like Venmo or Paypal. Eleveld doesn't come from a traditional tech background, given he spent most of his career on the sales side. "The more they can get outside the company the better," he said. The vice president of engineering at Ekata, for example, spends part of his time with clients and speaking at customers as a way to build that external visibility.
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