How Adrian Cheng Is Rejuvenating A 50-Year-Old Business By Targeting China’s Millennials

  • 📰 Forbes
  • ⏱ Reading Time:
  • 36 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 53%

Italia Notizia Notizia

Italia Ultime Notizie,Italia Notizie

“Our slogan for New World Development is we create, we are artisans,” Cheng says.

“I want everyone to believe that they are a creator, that they can innovate and create things.” Victoria Dockside’s tenants include Cartier and Gucci, and several brands new to Hong Kong such as Fortnum & Mason’s first store outside the U.K., a Le Cordon Bleu cooking school and a Van Cleef & Arpels jewelry school .

To further his interest in art, Cheng has taken high-level roles at some of the world’s leading art institutions, including being a board member of New York’s Museum of Modern Art PS1 and a trustee of London’s Royal Academy of Arts. He likes to pepper his social media with posts about art. Beyond making money on the investments, Cheng sees these funds as a way to stay on top of quickly evolving tastes and technology, especially among China’s younger generation. “The paradigm shifts very fast,” says Cheng. “We’re looking at the consumer habits of millennials and Generation Z.”Looking beyond K11 and Victoria Dockside, Cheng is continuing to expand New World through other real estate projects.

 

Grazie per il tuo commento. Il tuo commento verrà pubblicato dopo essere stato esaminato.

The Cheng family also own The amazing 150 acre Greenwich Peninsular project selected by Evening Standard’s Home and Property as a place to buy a home in 2020

Abbiamo riassunto questa notizia in modo che tu possa leggerla velocemente. Se sei interessato alla notizia puoi leggere il testo completo qui. Leggi di più:

 /  🏆 394. in İT

Italia Ultime Notizie, Italia Notizie

Similar News:Puoi anche leggere notizie simili a questa che abbiamo raccolto da altre fonti di notizie.

U.S. government experts, industry spar over asbestos testing in talcFor the first time in nearly 50 years, the U.S. Food and Drug Administration exa... Rob_Carrr
Fonte: Reuters - 🏆 2. / 97 Leggi di più »