Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Netflix is offering a free movie in the US to try and entice people to subscribe to watch the sequel. The strategy is a variation of an incentive Netflix previously used with shows in other countries.
Slowing subscription rates in the US follow Netflix's price increase last year and the release of competing streaming services such as Disney Plus.Netflix is offering a free movie, "To All the Boys I've Loved Before," until Mar. 9 to entice people to subscribe and watch the sequel which was released on the streaming service Wednesday.
The evolving marketing strategy follows the company's fourth-quarter earnings report which showed slowing rates of new US subscribers. Analysts were expecting Netflix to gain more than 602,250 new subscribers in the US, however, the company gained 420,000 subscribers in the quarter.
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