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SheaMoisture Is Giving $1 Million to Women of Color Whose Business Are Impacted by COVID-19

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SheaMoisture is stepping up and donating $1 million to women of color whose business are impacted by COVID-19.

, small businesses have undeniably taken a serious hit. Many deemed as non-essential services have been forced to close their doors, with no date for re-opening in sight.

To help relieve some of the economic toll the pandemic has taken on women of color entrepeneurs and their small businesses, beauty brand"During this unprecedented time of upheaval, small businesses are being disproportionately affected," Cara Sabin, CEO of Sundial, SheaMoisture’s parent company, said in a statement. "For SheaMoisture, which was once a small business, the power of community and entrepreneurship is close to our hearts.

 

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