Doing Good: Dog food company connects pet owners with vets for free during COVID-19

A Canadian dog food company is helping pet owners connect with veterinarians online for free during the COVID-19 crisis.

“Connecting pet parents with licensed veterinarians from the safety of their homes is simply the right thing to do,” Vino Jeyapalan, CEO and co-founder of Kabo Fresh Dog Food, said in a statement. “And by providing this service for free, pet parents will have one less financial concern during these times.”

Kabo, the country’s largest home-delivery fresh dog food brand, says dog and cat owners will be able to talk by phone or video to a licensed, accredited vet about their pet’s health. The company says there was a 492% increase in Canadian Google searches for vet telehealth March 14-27 over the previous two weeks.

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Companies rush to pivot advertising plans during COVID-19 pandemicCorporate spots acknowledging the pandemic have proliferated on TV breaks in recent weeks as companies grapple with how to fill previously purchased ad slots globebusiness And they're not using crews to shoot these ads because we're all locked down. These are re-edited from old footage with voiceover with zero support or consideration for the commercial production crews sitting at home not allowed to work. Your article should mention that.
Fonte: globeandmail - 🏆 5. / 92 Leggi di più »