News Formal

Google is extending its identity verification program - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 35 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 51%

Italia Notizia Notizia

Italia Ultime Notizie,Italia Notizie

Google's extended verification policy will likely have a positive impact on the digital advertising industry, as it should deter malicious actors

2019, Google introduced new cookie-related transparency controls along with a browser extension that informs users of what intermediaries were involved in serving and targeting a given ad.

The new hurdle for advertisers will likely be a net positive for the digital advertising industry, as the verification program should help deter malicious actors. Advertisers will have 30 days to submit the required documents after receiving a notice — a nontrivial task for some advertisers — with failure to submit resulting in their ads being stopped entirely.

The issue of misleading ads has become especially prevalent at the moment, with ads promoting fraudulent coronavirus cures and faulty treatments proliferating across the digital ecosystem — last week alone, medical companies were banned from advertising in the UK for promoting potentially dangerous products.

 

Grazie per il tuo commento. Il tuo commento verrà pubblicato dopo essere stato esaminato.
Abbiamo riassunto questa notizia in modo che tu possa leggerla velocemente. Se sei interessato alla notizia puoi leggere il testo completo qui. Leggi di più:

 /  🏆 729. in İT

Italia Ultime Notizie, Italia Notizie

Similar News:Puoi anche leggere notizie simili a questa che abbiamo raccolto da altre fonti di notizie.

Germany backs Apple and Google approach to contact tracing for fighting coronavirus - Business InsiderGermany, along with a growing number of other European countries, is, backing an approach to fighting coronavirus supported by Apple and Google.
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

Google, Facebook earnings will show coronavirus impact on ad industry - Business InsiderThe advertising industry is being ravaged by coronavirus. Google and Facebook are about to tell us exactly how much. Honestly I don’t think anyone who pays taxes in the US cares if they both go BANKRUPT To much they are manipulating people’s mind .
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

Coronavirus contact tracing: Government apps vs. Apple, Google - Business InsiderGovernments have to decide whether to scrap their own COVID-19 contact tracing apps in favor of tech built by Apple and Google. Here's what's at stake. 21% of American adults approve of Apple and Google’s fight against COVID-19: aaronpholmes (Happy to provide data on any topic you're writing about if interested!)
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »