Instacart launches self-serve advertising platform - Business Insider

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Instacart quietly launched a new advertising tool to compete with Walmart and Amazon as online grocery shopping surges

last year as chief revenue officer to build out its advertising business and has also beefed up its advertising hires.

However, the margins for e-commerce are thinner than bricks-and-mortar commerce, leading Instacart and others to build out advertising businesses. Instacart's other ad formats including coupons, promotions for free delivery, and banner ads will remain part of managed services.E-commerce adtech firms and agencies that have tested Instacart's ad offering say that it's early days for the grocery delivery startup.

 

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