has been in something closer to stealth mode; Kenyon has been developing it since she left Capsule last year and closed a $5.1 million seed round of funding, led by Kirsten Green’s Forerunner Ventures and joined by Redesign Health, at the end of December. It launched to friends and family last month.
Stanford is one of only a few thousand obesity specialists in the U.S., so she understands how tall a barrier there is for most people who want and need treatment. “Only about 2% of persons who actually qualify for use of medications is actually getting that medication. So that means we have 98% that aren't getting access. This is where a group like Calibrate comes in,” she says.
The market opportunity for Calibrate is a potentially lucrative one: American health plans spend more than $300 billion a year on weight issues, while consumers annually spend $290 billion on diet foods, meal plans, and weight loss programs. For Forerunner’s Kirsten Green, it’s an area that’s ripe for both innovation and investment.Forbes.
The investment was also appealing, Green says, because of Kenyon’s experience at Capsule and qualities as a leader. “She’s a real learner,” Green says, and is “helpful and kind and respecting of what other people bring to the table.”
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Fonte: CNBC - 🏆 12. / 72 Leggi di più »