Stay-at-home orders helped lift pay TV viewership in German-speaking Europe to a record 17.1 million in the first half of 2020, according to industry figures released Tuesday. Revenues were already strong, with streaming driving a 89 percent jump to $5.2 billion last year.
In its new study on the pay TV market, the group claims monthly viewership figures across German-speaking Europe topped 17.1 million in the first half of 2020, compared to an average reach of 16.4 million pay TV viewers per month during 2019. In March, shortly after stay-at-home orders were introduced in several areas across the region, total viewership peaked at 18.3 million.
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