Oldest US luxury brand Mark Cross is reviving menswear, courting Gen Z - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 53 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 51%

Italia Notizia Notizia

Italia Ultime Notizie,Italia Notizie

The brand behind Grace Kelly's iconic bag from 'Rear Window' has spent the last decade reviving its womenswear unit. Here's how it plans to conquer menswear next.

Mark Cross, founded in 1845 and relaunched in 2011, is America's oldest accessories brand.

"We are constantly trying to evolve this heritage brand to make sure that we are honoring our really amazing, unique past, while also being able to look forward and continue to evolve," Mathews told Business Insider. By the 1990s, however, Mark Cross' Coach stablemate, under the ownership of Sara Lee, was increasingly eating into its audience, as reported by. Sara Lee shut down Mark Cross in 1997, and it stayed that way until its 2011 revival by businessman Neal J. Fox at the late Barneys New York.

Also with modernity in mind, for this latest collection Mark Cross launched TrueTwins, a service that creates a digital twin to the physical product which traces the eco-footprint of a specific product. It's a feature that will give consumers full transparency as to how their products were made and marketed via a Digital Passport.

"More dapper men will always love the art of dressing" and will always want "these more suited, these more tailored, heritage classic-type pieces" Mathews said.

 

Grazie per il tuo commento. Il tuo commento verrà pubblicato dopo essere stato esaminato.

Most shameless infotainment ever...

Abbiamo riassunto questa notizia in modo che tu possa leggerla velocemente. Se sei interessato alla notizia puoi leggere il testo completo qui. Leggi di più:

 /  🏆 729. in İT

Italia Ultime Notizie, Italia Notizie

Similar News:Puoi anche leggere notizie simili a questa che abbiamo raccolto da altre fonti di notizie.

Inside the fight to save Rent the Runway - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Someone should report on them dropping their unlimited plan in early 2021 only to offer a limit of 16 items per month at a $30-60 increase in monthly cost at that tier vs unlimited. They say it's because customers aren't interested in unlimited and yet they limit and charge more?
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

Most TVs don't support next-gen Xbox and PlayStation high-end graphics - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. My Tv has this 🙏🏾
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

There is no reason to buy next-gen PlayStation and Xbox consoles this holiday - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Looking for a Creative Logo, Business Logo, Travel Logo, Branding Logo, Company Logo, Professional Logo, Minimalist Logo, Flat Logo, Logo Design. contact me: dafuq u say?
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

Pandemic leads Samsung to cancel pitch for US advertising business - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 🥰
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

Why Coke is getting rid of Zico coconut water brand - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. It's nasty and not flavored well. Vitamin Water and Bai are much better! CocaCola is a morally bankrupt organization cynically shifting diabetes-laden fizzy colored sugar water; they deserve to be buried as soon as possible:
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

4 private islands you can buy in the US for less than $300,000 each - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Still struggling with becoming A Profitable Forex trader? I can help you out,Make $3000 in just 3 days,No need to pay for Signals,Learn how to invest and generate income all by yourself.Become a successful forex trader today📊💰.DM for more info Markharrisfx Bad investment. They'll be underwater soon.
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »