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BTS' Management Company, Big Hit Entertainment, Soars in Trading Debut

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The strong start was widely expected by analysts given the huge fan base for the seven-member boy band that has been dominating Billboard charts.

South Korea's Big Hit Entertainment, the company that manages global pop sensation BTS, had a dynamite trading debut Thursday in Seoul, helped by the zeal of its loyal fans.

The company's shares opened at 270,000 won , about double their initial public offering price. They surged 30 percent, hitting the daily trading limit, before falling back and closing at 258,000 won , bringing the company's valuation to 8.7 trillion won . BTS launched in 2013 and has a legion of global supporters who call themselves the"Army." It became the first K-pop act to top Billboard's Hot 100 chart last month with their first all-English song"Dynamite."

Unlike many other K-pop artists whose carefully cultivated images are shaped by their management agencies, BTS members actively engage with their fans through social media and often write their own lyrics. That personal touch is a huge part of their appeal, music experts say.

 

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