Social media innovation is dead - Business Insider

, which in turn was Instagram's version of Snapchat Stories. I could go on, but you get the idea. Everything is the same now.Social media is, in many ways, a mature marketplace. Some of the longest-running apps and services have been around for more than 15 years now, and have an audience of millions.

It's for that reason that we have TikTok-like formats appearing on platforms as varied as YouTube — which hasn't been a home to short-form video content since it increased theto 15 minutes in 2010 — and LinkedIn, whose listless pages of suited businesspeople is about as far away from the young, vibrant userbase of TikTok as you can get.

Adding e-commerce to a chat app isn't in the same ballpark as offering the same multi-panel disappearing story feature seen in every other app. All it leads to is a reduplication of content — asDemocratic Rep. Alexandra Ocasio-Cortez, who has proven herself adept at using social platforms to drive political engagement,: "I use Twitter to get away from IG stories, not have it follow me around on every platform reminding me that I don't have makeup on.

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