Marketers crank up the vaccine push - Business Insider

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Marketers crank up the vaccine push

Hi and welcome to this weekly edition of Insider Advertising, where I break down the big stories in media and advertising. I'm Lucia Moses, deputy editor.Marketers ramp up push to convince vaccine skeptics, all the media deals to watch, and inside Gab.Jon Cherry/Getty ImagesThe COVID-19 vaccine rollout underway, and Americans are about to start getting blanketed with a new series of PSAs designed to persuade them to get vaccinated, Tanya Dua reports.

of intimate moments that they can return to after getting the vaccine, with research suggesting people are more likely to get the shot when reminded of the personal reasons to do so, along with factual information.toward a $50 million effort that involved donors including Bank of America, Google, and YouTube and agencies Pereira O'Dell and Omnicom's Alma DDB and Dentsu Health.

 

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