The results could be surprising: while COVID-19 has led to greater-than-normal uncertainty, its revenue and subscription growth for 2020 were actually in line with pre-pandemic expectations.MAUs: 366 to 373 millionHere’s what to watch in the earnings report and webcast on Wednesday. Because Spotify prioritizes growth over profit, the two metrics to watch are monthly average users and subscribers. Spotify ended the first quarter of 2021 with 356 million MAUs and 158 million .
attracts heated attention because it reveals how Spotify prices its subscription product to attract new customers as it grows around the world. When falls, newer subscribers pay lower prices than older subscribers on average. That isn’t necessarily bad because family plans, the leading cause of erosion, reduce churn because they allow multiple people onto a single account. The financial benefit of retaining subscribers arguably outweighs the lower revenue — and lower royalties — associated with the average subscriber. Spotify slightly raised prices in 40 markets — including the U.S. and U.K. — in the second quarter with"minimal impact" on subscription churn, CFO Paul Vogel said on the first-quarter earnings call on April 28.
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