People inherently appreciate content that is easily accessible, and they seek out convenient ways to do so. Podcasts may and do appear in search engine results, making it even easier for your customers to find you.
Consider each podcast or streaming service as a search engine. When a user searches for information on a topic on Spotify or Apple Podcasts, their clicks and follows increase your rank, which leads to podcast monetization. Having your podcast is, therefore, a win-win situation for business owners.
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