While This Saves Lives’ mission and focus has been on helping children globally, the cofounders recognized the increased need for support at home during the pandemic. In spring 2020, they matched every purchase on the website with donations of bars to families experiencing food insecurity in the U.S. as a result of Covid-19.
. There are a lot of brands out there that have added a mission to their existing business model. We started with a mission and then built a world-class brand around it. Clarity of focus and passion are incredibly important because they help to fuel you through the tough days of startup life, and they resonate authentically with the public.You not only have to find a way to be profitable, but also create a vehicle for which people can join you in your mission.