The rapper also known as Colson Baker or simply "MGK" is one of many male celebrities with a penchant for wearing nail color, so it's a somewhat logical way for him to cash in on the ever-booming beauty business. Because he knows his strengths , the performer poses shirtlessly and moodily, draped in chains, in the black-and-white campaign imagery accompanying Un/dn Laqr's debut.
As for the products themselves, Un/dn Laqr's first drop includes 10 nine-free shades which will be sold individually for $18 each, in eight different three-piece sets for $52, and in three six-piece polish kits for $86. The hues were chosen "not based on popular trends, but instead selected colors that are beloved regardless of season," per a press release. These include 25 to Life , Mary Jane , Party Favor , Sandstorm and Blank Canvas , among others.