He said executives and board members should get past the idea that “somehow there’s a win-win solution” and recognize that forcing an economic collapse on the Russian people is part of preventing a harsher outcome for them.
Among those on the list of companies keeping business as usual are major brands such as McDonald’s, Starbucks and Coca-Cola. Sonnenfeld said McDonald’s was the “screaming anomaly that’s bewildering to all its peers,” as it has remained operational in Russia even though it has control over 85% of its restaurants there, unlike companies such as Starbucks, which are hindered by franchise obligations.
“We have a history of seeing the value of business leaders affirming the truth and taking a stand,” he said. “CEOs need peer approval,” he added, noting that they often try to avoid standing alone on issues or policies. Shell became one of the first major Western oil companies to abandon Russia entirely.stopped buying Russian crude on Tuesday and said it would phase out its involvement in all Russian hydrocarbons from oil to natural gas over Ukraine.
So MacDonalds, Coca Cola are staying in Russia and not following the other great companies on this boycott of Russia. Well everyone you know what needs to be done. Support those that Support Ukraine.