The big surprise came from Similarweb, which actually got off the picture for a while to redesign and rebuild its services. Meanwhile, its popularity has possibly dropped and only 56.3% of IT companies stated that heard about it. Alexa on the other hand still has high visibility despite that on May 1, 2022,It’s one thing to hear about tools, and another thing is to use them.
Other 9.7% of IT companies and digital agencies don’t exactly measure their traffic sources and volumes, so for them, it’s a bit unclear whether they get visitors from search engines, referral sources, or maybe ads.If targeted correctly, the organic search audience could bring a higher number of leads and valuable visitors. At the same time, there is always a percentage of organic traffic that comes for informative purposes and navigational reasons.
There were several individual answers from survey respondents, out of which we consider 2 of them most interesting:The border between branded and non-branded keywords is slim in traffic generation Content creation, which is also directly related to Link Building is also considered a difficult task for IT companies and comes in second place with 40.8% of responses. The top 3 most challenging SEO processes is closed by Technical SEO, where 32% of respondents told that it is difficult to perform.