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H-E-B’s Central Market launches a ‘meatless butcher’

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Where’s the beef? With ‘meatless butcher,’ H-E-B’s Central Market vaults into plant-based market

Central Market butcher Mario Sapon weighs bacon at a store in Houston. The H-E-B-owned grocery chain last week launched a new concept for a meat counter — one without meat.There is no chicken in the chicken wings in the display case. They’re made from tofu, seitan, vegan chicken stock and garlic. There’s no beef in the brisket, either. No lamb in the kabobs. No pork in the chorizo or pepperoni.is one of the first grocery chains in the U.S.

Central Market is responding to increasing demand for plant-based foods — seen in the popularity of products such as the Impossible Burger — and seeking to maintain its reputation as “a destination for things that you can’t find elsewhere, and especially things that we make,” said Phil Myers, the chain’s director of food service.

 

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