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Kildare brewers rebrand McGargles beer as Rye River | Business Post

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Rye River Brewing, based in Celbridge, Co Kildare, is rebranding its McGargles range, changing the name to Rye River, as it goes to market seeking €3.5 million in growth capital investment. emmetjryan reports.

Tom Cronin, managing director at Rye River Brewing: ‘We’ve realised that future growth may not be with McGargles as the brand.’ Picture: Naoise Culhane

Rye River Brewing, based in Celbridge, Co Kildare, is rebranding its McGargles range, changing the name to Rye River, as it goes to market seeking €3.5 million in growth capital investment. “McGargles is probably the number 1 craft retail brand in Ireland. So it’s a brand that’s working, a household name, yet we’ve realised that future growth may not be with McGargles as the brand,” Tom Cronin, managing director at Rye River Brewing, told the...

 

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