Weed, Snoop Dogg And A Sony Deal: Mexican Rapper Alemán And His Road To Viral Success In Music And Business

In his youth, his friends surfed and smoked. But not him; he was afraid of what his parents might say. However, the stigma around cannabis was, for the most part, non-existent in his social life: “Even my friends' moms smoked cannabis.”

At the age of 21, having accumulated some local fame as a rapper, having come out of the cannabis closet with his parents and having released some songs like, Erick went to Mexico City"to try his luck in rap, to chop rocks again, to knock on doors, to be known, to be seen in live shows.""We've always wanted there to be a face of hip-hop here in Mexico," says Alemán. Today, that face is his. And he earned that place on the back of hard work and perseverance.

The first chance I got, I ramped up my video production, I invested more money than what I had," he declares."From the days when I had nowhere to sleep, to today, when we live in a mansion, the only thing that has changed is the view, but we are still the same..."that they see themselves reflected in you. And I feel very grateful that people have chosen me."

"The day cannabis is legal in Mexico, I'd like to give people first-hand access to the best-quality weed and its medicinal effects," the rapper voices.

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