If any Nielsen executive should understand its clients, it ought to be Kenny. He once ran the company that owned Weather Channel, and helped build a digital-media agency called Digitas, which he then sold to French advertising giant Publicis Groupe. So he knows the pressures programmers are under, as well as those advertisers face.
The networks may have to face a reckoning about their place in the new media world, he says, where their once healthy dominance could ebb. More people are moving to what he calls “unscheduled” programming, compared with the “scheduled” fare that has made the TV networks so much money in the past.
MichelArouca
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