Williams partnered with Jones to launch Humanrace, a line of products that started with a three-step skin care routine, in 2021. The brand now sells across categories, including body care, ceramics, and clothing and footwear in partnership with Adidas.Humanrace’s core skin care offering includes a rice powder cleanser, lotus enzyme exfoliator and humidifying cream.“I’ve gone through all kinds of products.
“How do we synthesize the effects of being in a humid climate? That’s how we came up with our humidifying moisturizer,” Williams said. Humanrace’s products were formulated in line with EU ingredient standards, and Williams commended the crowd for their commitment to bettering product ingredients. He also advised the crowd that when building teams to look for fellow leaders who were on the same wavelength. Being good at the job is half of the hire, but the other half, Williams said, is “do they subscribe to your POV of how to get from A to Z.” If so, they would be a good fit, because they would be able to translate a founder’s intuition, he noted.
While not all of his endeavors have panned out, Humanrace has. The line is distributed on its own website, as well as through Goop, Ssense and Dover Street Market. Williams said added retail distribution will be happening in the “short term.”
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