The NBA has for years increasingly devoted itself toward player empowerment, and the Nets have leaned into that trend as much as any team in the league. But they’re also serving as a cautionary tale of what player to empower.
That shift to a culture of player empowerment allowed the Nets to land superstars Kevin Durant and Kyrie Irving as a free-agent package deal in June 2019. Since then, Nets owner Joe Tsai has been intent on making the organization a state-of-the-art operation like Alibaba, the Chinese e-commerce giant of which he is the co-founder, or like the star-studded Warriors.
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