Helping local industry to build own brand

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PUTRAJAYA: The Malaysia Design Council has been urged to play a more aggressive role through the Creating Own Design as Own Brand programme and assist the local industry by providing design advice and consultancy.

said currently, many industry players were still adopting the Original Equipment Manufacturer approach even though the government had conducted various campaigns to encourage the transformation to Original Brand Manufacturer .

"Going down to the field and more outreach programmes must be conducted nationwide to create awareness on the importance of quality design towards improving business performance. This in turn will be able to further boost the companies’ export performance," he said. According to Lim, the number of products applying for MGDA recognition had increased from 107 products in 2015 to 326 in 2018.

 

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