Step into a gym and you’ll typically find yourself in a dark and dingy room, filled with exercise machines that are, more often than not, in standard black or grey. Even in your own home, you’ve carved out a functional fitness zone, but with bulky and practical equipment that are admittedly a bit of an eyesore.
Fitness enthusiasts Debra Tay and Tudi Guillamot are shaking things up in Singapore’s luxury fitness equipment space with the launch of Cycling Bears, a brand that curates and customises luxury fitness equipment for homes. “We like working with brands which have strong environmental, social and governance values to ensure a strong continuity. Our role and impact go beyond the sale transaction; our business cycle starts when the manufacturer sources for the raw materials to produce the equipment, and the cycle ends when these equipment are discarded.
Hopefully it’s tempered glass once the pre kicks in
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Fonte: asiaonecom - 🏆 10. / 59 Leggi di più »