I grew up in a part of Kentucky known for outlaw cannabis cultivators called the Cornbread Mafia. Between 1985 and 1989, more than 70 men from my community were arrested on 30 farms in 10 states with 200 tons of marijuana. It’s a story that stayed with me, and after going to college to be a writer, I returned home to write a nonfiction book about the Cornbread Mafia. From the success of that book, I became a journalist covering Kentucky for the Washington Post and cannabis for POLITICO.
While reporting a story on hemp in 2018, I discovered the opportunity to enter the CBD market by focusing on creating a premium brand. In late 2018, I joined forces with my cousin, Eric Zipperle, an e-commerce whiz with an MBA. And together we launched Cornbread Hemp in early 2019. By the end of that year, we had become the first company in America to offer Flower-Only™, full spectrum, USDA organic CBD products.
In 2020, in the midst of the COVID lockdown, we raised $400,000 in a crowdfunding campaign on Wefunder. And in 2021, we are experiencing crazy growth as we meet new customers across America, who are looking for the best full spectrum CBD products they can find.My partner Eric and I are very well matched. I bring a background in national journalism and connections within the hemp industry and media world. And Eric brings an e-commerce background, accounting experience, and an MBA to the table.
What is something surprising you've learned this year that your contemporaries would benefit from knowing? The best thing we learned in the past year was learning how Reg CF crowdfunding works. The 900 investors we met during our Wefunder campaign have become part of our extended family.
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