President Cyril Ramaphosa has given the green light for the merger of Brand SA and SA Tourism, Minister of Tourism Lindiwe Sisulu said on Thursday.
Mpumzi Zuzile, spokesperson of the minister, told Fin24 on Thursday that the Cabinet Lekgotla of January 2020 directed that government entities should be rationalised and repurposed. As part of this exercise, departments with entities that have similar or related mandates were requested to work together.
He noted that Brand SA focused on the image of South Africa in general and also attended to investment promotion overseas. "It is important to harmonise how we get people to either travel to SA or invest here - or both. Usually, before someone invests in a country, they might first travel there. If they have a positive experience, then they will consider investing," says Tshivhengwa.
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Fin24 The merger of the brands means nothing. The black power brand as we know it,has destroyed tourism,towns,cities,S.O.E's through corruption & stupidity. No value in the black power brand.Fact!
Fin24 PresidencyZA CyrilRamaphosa Have interest of South Africa economy development at heart.
Fin24 Destroying SA tourism and brand in a single move.
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