How to create a more sustainable business strategy

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“It can have huge financial implications for businesses, from the impact of raw material shortages and access to natural resources, to natural disasters such as flooding and wildfires.” - Rebecca Greene. sp PwC business sustainability green

Rebecca Greene, deals tax director specialising in energy and sustainability at PwC, shares how she’s using her expertise to help businesses set themselves up for future success.

Having been instrumental in the establishment of the team in 2012, Rebecca has a broad base of experience in transactions, which includes a strong focus on renewable energy deals. “My first renewable energy deal was in 2013, and it’s great to see so much emphasis on it now, particularly the excitement around offshore wind, which has been a little bit slower to develop,” Rebecca says.

One of the main challenges that she identifies is the fact that Ireland has a huge number of small and medium enterprises, that do not necessarily have the resources to hire a staff member dedicated to sustainability or invest a huge amount of time and money into ESG initiatives. She remains positive, however, that these businesses will still make important changes and encourages people to see it as an investment in their future.

 

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