Twitter Inc.’s reputation among consumers and advertisers is at risk from the tumult unfolding under new owner, some branding executives and other observers say, even as some Twitter users think the change in leadership could improve the platform.
The platform also has gotten an incredible amount of publicity since Mr. Musk’s takeover, said Tim Calkins, marketing professor at Northwestern University’s Kellogg School of Management. “And in many ways, that’s great news for Twitter, because now people are thinking about Twitter for the first time in a very long time,” he said.Twitter didn’t respond to requests for comment.
“Advertisers are thinking about how their dollars spent on the platform could be perceived as their direct support of Elon’s personal views,” said Toni Box, senior vice president of social media at media agency Assembly, part of ad holding company“And Musk’s own personal tweets are being questioned in regard to brand safety and adjacency, so this could be very damaging if it’s not addressed quickly.
The company’s marketing team over the years developed advertising campaigns that positioned Twitter as a place for people who wanted to quickly know what was happening in the world and bring their most authentic selves to the internet. Ads aimed to boost the platform’s active user base by mimicking or reproducing the often-irreverent copywriting displayed by users on the platform. It ran a commercial during the Oscars in 2018.
By comparison, advertising to promote the hot social-media platform TikTok in the U.S. from January through August totaled $51.6 million, up from $32.7 million in the same months of 2021.
Oh shut up.
That'll be $8
Isn't it a little early to make this sort of judgement?
New management needs to remind advertisers of value/service and also re-woo them with incentive to stay on board. Any client who drops offer incentive to competitor to come on board. Fear of loss is what is fueling. Combat with awareness of GAIN.
The brand was in trouble WAY before Elon.
It will improve because of elonmusk just wait and see!
Twitter needed a change in reputation. Go Elon!
Companies doing the standard virtue signalling knee jerk response. This will blow over and they'll be back
Well Twitter is being sanitized. Twitter 2.0 will be a fun place and I am looking forward to it
some？who？name it🤣🤣🤣
☝️❤️Commitment 🥰,☺️:) , ✍️morals and humanity 🤔🧊☕️😊:)[..]👉🏻📚READ 🤴🐦👇🤩And 👉🏻👇👀👇👁SEE 🦜👑😊☺️❤️👇,🙏🥰🙏 , 🇺🇸❤️,🇺🇸❤️,🇺🇸🥰 (1 out of 44 🦜”Chirrup“🦜❤️👍👏🤩😄:). 🧊☕️👍I love you ,☝️O God ☝️.
$8 plz
I didn’t think it was possible for Twitter to get so much worse in week. But here we are. Reddit Twitter
It is not, go ahead
Branding executives
Meta says thank you Elon.
Actually most (not just some) users think the change in leadership could improve the platform… you should probably be worried about your brand, Twitter will do just fine!
This is none of your business !
Its wokemageddon hahaha
Has there been any decline in the number of users eversince elonmusk took over? As long as users throng & thrive, these lay offs don’t matter, do they? Advertisers will ultimately return….