Business – serious business, is not for the faint of heart. Even with passion pumping through your entrepreneurial veins, you need to proceed with caution. Here are steps to quit your job and start your own business.
Do your homework – Research, research, research. Study your competitors, your target market, and your product intently. Leave no room for error. Character traits – discipline, dedication, creativity, curiosity, resilience, confidence, self-reliance, humility, focus, open-mindedness. Out of these ten traits, how many are part of your strengths?Once you’ve passed the feasibility test in the evaluation stage, and you’re determined to go ahead, you need to start building or fast-track your entrepreneurial activities:
Network – Develop a professional network of like-minded people. Surround yourself with experts and thought leaders in your field. Besides benefiting from the knowledge and experience of a diverse group of people, it opens you up to new opportunities. Start a side hustle – you will have to forego the Friday afternoon office drinks and Sunday braais, and you might even have to divorce your friends and family, at least for a while. Many successful companies started as side hustles, think Apple, Instagram, and Under Armour.Focus on the Why – “People don’t buy What you do, they buy Why you do it.” Every business owner and marketer would be familiar with Simon Sinek by now.